Archive for January, 2006

Two rivals will join forces on new minivan If you thought automotive news was boring, you haven’t been keeping up with all that has been happening lately.  It was just announced that VW will design the interior of Chrysler’s next minivan. The minivan will be based on the next-generation Dodge and Chrysler minivan platform, but […]

New sponsorship model showcases their popular models Trying something a little different, Infiniti will air an original show with no commercial breaks on February 9 on BET, and again one week later.  The show will center on design and follow a group of artists as they discuss design fundamentals with no mention of Infiniti or […]

The luxury car manufacturer is spending the bulk of their ad dollars on or in conjuction with BET With a mix of podcasts, blogs, flash ads, and BET editorial reviews, Lexus is targeting the technologically-savvy African American.  The Toyota luxury brand’s four-week effort is centered around LexusFusion.com, a microsite where visitors can subscribe to podcasts, […]

Warranties for Hyundai and Kia have always been impressive With fantastic warranties, but sketchy performance, Americans have displayed a love/hate relationship with Korean car manufacturers, Hyundai and Kia.  ”The Japanese are starting to get worried about the Korean brands for the same reasons the domestics worried about the Japanese,” said Art Spinella, president of CNW […]