Scion reaching a young audience

Toyota’s always been known for innovative marketing, but their new Scion kiddie marketing has got to be their boldest advertising move yet:
It may appear counterintuitive, but Toyota says the promotion is working. Ten days into the campaign, visitors to the site had used the word “Scion” in online chats more than […]

GM announces mass production of hydrogen cars until 2010
We’ve been waiting for an alternative fuel source to come available for awhile. Well, GM is now placing a time period on when we can see new hydrogen based vehicles.
On Thursday, the automaker announced that while it will continue its tie-up with
Toyota on other advanced technologies, […]

Fuel-Cell partnership goes nowhere
Toyota Motor Corp. and GM Motor Corp. will be ending their signature alliance and joint research on fuel-cell vehicle development.
This, should come as no surprise because the two companies could not resolve intellectual property issues and their research was at a standstill. However, the companies will continue to work together in […]

Top Automaker, GM, Tries New Marketing Strategy
This year’s Escalade will end up with a base price of exactly the same as last year’s base, $57,280.
Once the new model buzz dies off, Brancheau says production levels for the ’07 Escalades will be very close to that of the outgoing model, which stood at 40,437 units in […]

Car Crazy Central is a hit with savvy car enthusiasts
If you love cars check out Car Crazy Central. The site has recently launched as a portal for car lovers. The site boasts e-cards, news, forums, and email newsletters to keep you abreast of auto industry happenings.
The Car Crazy News section provides daily updated video news […]

New Car Sales Are Up
Finally, a bit of good news from detroit…  Auto sales are up this holiday season due to great rebates and incentives.
With car makers upping the ante on manufacturers’ rebates and dealers cutting prices on ‘05 models, some local operations are just trying to keep up with the demand. "We’ll run out […]