"We are absolutely determined to produce a high-quality vehicle that can be marketed to the American consumer for under $10,000,” said Harmer, an attorney and former Washington lobbyist who said he was hired for his expertise in regulatory issues. "We’re not trying to barnstorm the American market. We’re going to protect the product and the credibility of our name.”

Geely expects to sell a little more than 100,000 vehicles in China this year, Harmer said. That’s about the same number of vehicles Mitsubishi Motors sold in the United States in the first 11 months of this year. GM sold 4 million in that time. Geely also plans to export 7,000 vehicles this year, mostly to Eastern Europe and the Middle East, Harmer said.

Harmer said Geely won’t start talking to U.S. dealers for another year.

Detroit auto show co-chairman Richard Genthe said several other Chinese automakers inquired about space at this year’s show, but Geely was the only one that committed to a booth. Geely decided to bring the 7151 CK last week, Genthe said.

"We’re excited to be the first show in the Western hemisphere to showcase a Chinese vehicle,” Genthe said.