A look at Toyota’s impact in the U.S.

I recently saw a billboard which read, “Want to support Japan?  Then buy Toyota and Honda.”  I’m sure whoever is responsible for the ad (probably someone affiliated with one or all of the big three North American automakers) is very patriotic.  However, in today’s world of increased globalization, this may not necessarily be the case anymore.  

Toyota hopes to help make that clear with some new advertisements of its own.  Their new ad campaign will promote how Toyota is good for America.  These ads will detail how much money they have invested in their U.S. plants and how many Americans they employ.  They are also planning to expand even more in the States while GM and Ford face cutbacks.  

There will probably be some people who are upset at these ads and will never believe a foreign company could be good for America.  However, if you take Toyota’s (and any other foreign companies) sales as any indication, most people buy whatever car they want.  

And shouldn’t they?  This is America.  The land of freedom and capitalism.  Let the people choose, and may the best product win.

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