Whyville and the Scion
June 20th, 2006 by admin
Scion reaching a young audience
Toyota’s always been known for innovative marketing, but their new Scion kiddie marketing has got to be their boldest advertising move yet:
It may appear counterintuitive, but Toyota says the promotion is working. Ten days into the campaign, visitors to the site had used the word “Scion” in online chats more than […]
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