It’s apparent that the auto industry in America is becoming “greener” than ever. Everywhere you look there are ads for fuel-cell technology, hybrids, Bio-diesel fuel, clean-diesel engines, and E-85 fuel. These technologies have gained popularity with America’s Big Three automakers.

Why? Automakers are feeling pressure from all directions, including the White House, Congress, and also consumers.

Ford Motor Co., Chrysler LLC and General Motors have been trying to catch up with foreign cars, such as the Toyota Prius. The Prius has gained popularity because of the hybrid technology it offers, its environmental benefits, its cool styling, and all with the addition of an auto warranty.

The Big Three carmakers are closing the gap. General Motors already offers 14 Flex Fuel car models, which run on E85, and 2 million of them are on roads already. In addition, GM is going to bring 12 hybrid cars to the auto market within the next four years. Also, Ford has the Escape Hybrid and the Mercury Mariner Hybrid. Perhaps the biggest buzz though, is about the Chevrolet Volt, which will allow drivers to travel 40 miles on an electric motor.

U.S. carmakers are on the mission to catch up with foreign automakers, putting out effective green technologies complete with style, safety, and new car warranties. Their goal is to have several different technologies to meet the needs of all consumers.