Other carmakers are scrambling to downsize their car lineups, yet Honda Motor continues to restock its current lineup of small vehicles that are fuel-efficient.

Honda is the most popular car company in the U.S., and its success will continue to grow with the introduction of a new updated version of the Honda Fit subcompact today.

The current version of the Fit has experienced a sales increase of a staggering 79% this year due to the trend for consumers to steer clear of large vehicles that guzzle gas.

And with the new Fit, which gets 34mpg/highway and comes with an auto warranty, Honda continues to polish its sparkling reputation as the carmaker that is best able to capitalize on an auto market that is changing rapidly.

Sales in the U.S. car market have dropped 11% this year, and yet Honda’s sales have gone up 3%. To compare, GM has had sales decline 11%, Ford Motor has declined 14%, and Toyota has dropped 7%.

Honda’s success can be explained in simple terms. When all other automakers, including Toyota, shifted to trucks, Honda resisted and stuck with their formula. Consumers are looking for small, fuel-efficient cars that are dependable and come with new car warranties, and Honda delivers. With the current economy people aren’t taking risks on gas-guzzlers.