It’s no secret that Chrysler has been experiencing some recent struggles. The car company is seeking ways to turn things around and move forward in a very difficult time for automakers. According to the Detroit News, their latest move is to try to sell its Dodge Viper brand.

The Dodge Viper has always been a stylish luxury sports car, however it hasn’t ever provided big business for Chrysler. This is especially true now, when consumers are mostly interested in protecting their wallets with small fuel-efficient vehicles and new car warranties. The Detroit News says that the automaker is making an attempt to “refocus” on its “core business.”

It’s speculated that the Dodge Viper could get around $50 million for a foreign automaker as a hobby brand. Overall, this won’t affect the car-buying population, but dedicated enthusiasts of the Viper will find this to be a grim picture of the future.