It appears that giving a $10,000 discount on a pickup truck, along with fuel prices under $4, is a winning combination.  At least that’s the case for the Chevrolet Silverado in August.  GM offered its employee-pricing discount, which kicked sales into overdrive and made the Silverado one of the best-selling vehicles in the nation.

In July, the Silverado only sold 32,989 units, but by offering the employee discounts, the number was bumped up to 55,765 in August, which is still under the number sold in August of 2007, which were 67,486.

Other trucks were offered with a hefty discount and therefore experienced a sales increase.  However, practical cars are still among the majority of the top 10 list for August.  After all, consumers are still trying to protect their wallets by buying small, fuel-efficient vehicles with hefty new car warranties.