Ford recently announced what the pricing will be for the 2009 F-150.  A regular cab XL with a two-valve V-8 engine will start at $21,345, which doesn’t include the destination charge of $975.  To compare, the 2008 regular cab that had a 4.2-liter V-6 engine and an automatic transmission began at $19,990.  For the 2009 model, the V-6 was eliminated.

Meanwhile, if you move up to the other trim levels, the 2009 F-150 Lariat SuperCrew trim starts at $35,820.  Ford claims that that truck is equipped comparably to the 2009 Dodge Ram Laramie cab, which begins at $41,320.

Ford is offering competitive pricing, which will make consumers happy.  Motorists aren’t purchasing as many expensive pickup trucks, due to the economy and fuel prices.  However, consumers will be more likely to purchase Ford trucks because of the sticker prices and new car warranties that come with them.