Ford May Reconsider Bringing Ka To The U.S.
Since there has been an increase in the demand for small cars, Ford has reconsidered its previous decision not to introduce the Ka to the U.S. The Ka has a similar size to the Smart ForTwo, and originally was only intended for release in Europe because it was thought that it wouldn’t sell in America.
Alan Mulally, who is a Ford CEO, told a radio station in Detroit recently that the crash of the SUV and truck market has caused Ford to reconsider. In reality, all he has to do is examine his own sales figures. Although the U.S. car market has dropped 13% this year, the Ford Focus, which is the only compact car sold in America, has seen an increase in sales of 24%. Meanwhile, sales of small cars have gone up 6% overall, and 18,000 ForTwos were sold through September with new car warranties.
As early as May the writing was on the wall, when fuel prices began their huge climb. Ford has planned to add additional products to its small car lineup. It is planning to bring the Ford Fiesta from Europe by the year 2010, as well as the European-designed Focus of the next generation.
The latest version of the Ka debuted last week at the Paris auto show and will be on sale in Europe late in 2008 or early 2009 complete with a good auto warranty.