The auto business in Jamaica is thriving under the banner of New Line Prestige Motors Company.

“Under the New Line Prestige Motors Company marquee, the car dealership has the exclusive franchise to sell motor vehicles from four Chinese automobile manufacturers: Yutong – which carries the flagship buses which are now being used extensively by JUTC and a number of tour operators on the north coast; Zheng Xhiang (ZX) Auto – featuring four and two-wheel drive pickups as well as the Landman SUV; Cherry – carrying a range of sedans, minivans and SUVs; and Foton – the largest truck manufacturer in Asia.”

New Line Managing Director, Dr, Harry Benjamin, has praise for his Chinese line up, citing the use of the Cummins engine as a big plus.

“The engine is Cummings, one of the best in the world,” said Benjamin, referring in this case to the Yutong buses.

“They have been using a lot of German technology and the engines come with a two-year unlimited warranty.”

New Line evidently plans to cater to all sensibilities with their new dealership by also providing a spa, beauty parlour and internet connections for their car buying customers. The scope of the entire operation ensures market domination for a time to come.

“The new dealership, which opened last weekend, was developed on almost three acres of land in about six months. The pre-engineered steel facility has three structures, with the main building occupying about 15,000 square feet. It houses the showroom, the administrative and executive offices and a showroom, which accounts for 4,000 square feet of the space. There is also a warehouse, with some 28,000 square feet of racked storage space, a bonded warehouse capable of holding 80 vehicles, and a display lot with space for 70 vehicles.”
excerpted from the Jamaica Gleaner