It isn’t surprising that Ford’s aiming the new 2010 Mercury Milan and Ford Fusion hybrids straight at the Toyota Camry Hybrid, but what is attention getting is Ford claiming that its sedan hybrids will outdo the city mileage of the Camry Hybrid by 5 mpg.  That would make the Milan and Fusion hybrids’ rating at 38 mpg.  Although there wasn’t a number provided for highway mileage, Ford claims that it beats the Camry Hybrid in this area as well.  The Camry Hybrid currently gets 34 mpg/highway.

The Milan and Fusion hybrids will be the first hybrid technology use, besides the Ford Escape, Mazda Tribute and Mercury Mariner hybrids.  Battery technology has undergone a big improvement since the launch of Ford’s compact SUV hybrids.

Consumers are anxious for new hybrid technology and want to save money on such things as gas, new car warranties, and auto loans.  In this poor economy, people are looking for all of the financial relief they can get, including hybrid technology.