According to a recent study by J.D. Power and Associates, there is a great amount of interest in hybrids and alternative fuel vehicles.  In fact, less than 25% of people asked revealed that they would only consider purchasing a car powered by gasoline.

However, there are some misconceptions.  Motorists who purchased a hybrid car expected that they would get a fuel-economy improvement of approximately 28 mpg if compared to a gas-powered vehicle that was similar.  However, in reality, people who bought hybrids only gained an improvement of 9 mpg.  People who bought diesels were similarly disappointed with a 12-mpg improvement, when they actually expected to improve 21 mpg.

A big challenge for vehicles with alternative powertrains is the unrealistic fuel-saving expectations that consumers place on them.  Especially with hybrids, the actual fuel performance of the car doesn’t usually live up to the EPA estimate.  Consumers need to educate themselves about such things as the benefits of technology, maintenance and new car warranties.  Being able to manage consumers’ expectations and lowering the cost of alternative power vehicles will help these cars gain acceptance.