According to recent data from J.D. Power and Assoc. Toyota does the best job out of any car company in America of keeping its consumers coming back for more.  This data also shows that General Motors comes in second place for retaining customers.

Among recent new vehicle shoppers who previously owned a Toyota, Scion, or Lexus, 69% bought another product from Toyota Motor Co.

In the meantime, people who owned GMC, Chevrolet, Pontiac, Saab or other vehicles by GM bought another GM product 65% of the time.

That means that GM had approximately a three percent point improvement from last year.

Scoring the lowest for customer retention in the study was Isuzu.  Only 1.6% of Isuzu owners bought another one.  The next lowest on the list was Mitsubishi, keeping approximately 31.7% of their owners.

Typically, there are a few things that hurt customer retention.  These are poor car quality and poor dealership service.  However, no matter what type of vehicle you purchase, you never know when you are going to need to make repairs.  This is why it is important to buy an auto warranty to protect you.