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Why Do Car Shoppers Walk Away?

images-116.jpgJ.D. Power recently came out with the results from its Escaped Shopper Study, which gauges why consumers made the decision to walk away from certain new vehicles in their car shopping experience.  It’s quite surprising that approximately 80% of car shoppers decided against purchasing a model after they went to a car dealer.

The top three reasons for not buying a car, that are dealer related, included inferior dealer service, a limited availability of various trim levels and colors, and unprofessional employees.

This is a very common anecdotal reason for consumers.  If a dealer or salesman doesn’t treat a prospective customer well, that’s it.  And, typically the customer not only stays away from that dealership, they also get a tainted view of the vehicle brand.

The study examined 30,000 new car shoppers and discovered that 40% of shoppers decided not to buy a vehicle because of the price, and 40% of those buyers said it isn’t that the car costs too much money, it’s that the car doesn’t seem like it is worth the high price.

Motorists would rather hang onto their current vehicles and buy used car warranties, than purchase a car that they feel isn’t worth the money.  And with an auto warranty, drivers can rest assured that they won’t have to pay unnecessary repair expenses down the road.

Car Owners That Show Loyalty

images-114.jpgResults from a recent study show that motorists who repeat buy the same car brand the most are owners of hybrids.  By segment, the buyers who were the most loyal were those of full-size pickup trucks, which is a long held title.

The news about hybrids is quite significant because not all car manufacturers offer hybrid cars.  Because of this, someone who purchases a Honda or Toyota hybrid will then choose that same brand for his or her next car purchase.

Owners of Toyota Prius’ purchased another Toyota vehicle 51% of the time, and approximately 25% of those people purchased another Prius.  In comparison, those Toyota owners who had a non-hybrid bought another Toyota just 44% of the time.

Truck owners purchasing a new vehicle decided on another truck about 33% of the time, whereas hybrid owners only purchased another hybrid 25% of the time.  The average rate of loyalty was 21%.

It is important to keep in mind that with any vehicle purchase, no matter what kind, it is necessary to purchase an auto warranty to protect your wallet.  After all, you don’t want to find yourself paying unnecessary repair expenses down the road.

Finding A Trustworthy Repair Shop

images-113.jpgMany drivers have a hard time finding a repair shop that they feel is trustworthy.  While some motorists feel comfortable taking their car to the dealership, others prefer going to an independent repair shop.  So, which one is better?

You will find several advantages to going to the dealership repair shop.  First of all, dealerships pay for their technicians to have special training, and they provide them with special tools and equipment.  Dealerships also have a years worth of proprietary information on new vehicles that they have sold.  This information is important for making repairs and diagnosis, yet only the dealer has access to it.  Finally, dealership service departments only work on the specific makes and models that they sell, so they are efficient at diagnosis and repairs.

Independent shops also have advantages.  Because independent facilities try to serve the neighborhood that they are in, customers can benefit from a more personal customer service.  Also, independent repair shops provide more versatile services on a wide range of cars.  In addition, top-notch repair shops will offer an auto warranty through the supplier of the parts.  Finally, prices are usually better at independent repair shops.

There are advantages to both dealerships and independent repair shops.  Consumers should find a repair shop that they feel comfortable with, regardless of what kind it is.  In addition, it is important to purchase an auto warranty to avoid paying unnecessary repair costs.

Buying The Correct Oil For Your Car

images-112.jpgMany motorists aren’t sure whether they should use regular or synthetic oil in their cars.  The answer depends on the age of the vehicle, mileage, and the recommendations by the carmaker.

Vehicles with high mileage that are older often have excessive engine wear that allows oil to leak internally.  Synthetic oil isn’t recommended on these vehicles because it is thinner than regular oil and flows freely.  Using it often will cause internal oil combustion.

Many carmakers today use synthetic oil in their engines.  This is often the case when the car has an engine that is high performance with high compression, high temperatures for operating, and engine tolerances that are tight.  If you’re thinking of switching to synthetic oil and your car still has an auto warranty, make sure to consult your dealer first.

In the proper vehicle synthetic oil is a good idea (consult your owner’s manual).  Although synthetic will cost you twice as much as regular, it is worth it because it lasts longer and can help your engine last longer.

Protecting Your Children In The Car

images-111.jpgModern cars provide safety for adults, but it is up to parents to provide the special protection needed for children.  However, there are many different types of Child seats out there today, which can make it confusing for adults to know what to choose for their child.  There are three different types of seats.

Infant car seats are designed to be rear facing.  These seats are for infants that weigh less than 20 pounds and are less than one year old.  One advantage to this seat is that you can unclip it from its base and carry your baby in it.

Convertible seats offer versatility.  These seats can be used with infants that are rear facing, or children less than 40 pounds that are forward facing.  You can purchase these seats in various configurations; so make sure you do your homework to secure your child correctly.  These seats are cost effective because with this type of seat you don’t ever have to purchase an infant seat.

Booster seats are intermediate seats between the infant or convertible seat and a seat belt.  These seats are designed for kids between 40-65 pounds and face forward.  These seats come in low-back and high-back models.  You don’t want to buy a low-back type if you have a child whose head is above the top of the back.

Don’t get overwhelmed with the child safety seat options.  Do your homework so you know what to look at when you go to the store.  It is important for you to be responsible for your child’s safety.  This includes purchasing an appropriate car seat and having a road service program so that you don’t find yourself stranded on the side of the road with your child.  In addition, protect yourself with an auto warranty to protect yourself from added expenses down the road.

Car Struts Serve Several Purposes

images-108.jpgAlmost every vehicle that has front wheel-drive uses car struts on the front.  They aren’t just shock absorbers.  They integrate many different suspension parts into one assembly.  Included are the spring seats, coil spring, shock absorbers, steering knuckle, and strut bearing.

The shock absorber is the part of the strut that is commonly serviced the most.

The strut has many different purposes that it serves.  Because of the spring, the strut can support the vehicle’s weight while it’s traveling and allows for adaptations of road irregularities.  The shock absorber that is internal will dampen the spring’s movement while it is compressing and rebounding.

The function of the strut housing is structural.  It connects the bearing in the upper strut to the ball joint down below.  This allows the whole assembly to pivot as someone turns the steeling wheel.

It is a good idea to have your vehicle’s suspension system checked by a service technician that is qualified.  The struts in a car should be checked once a year, along with the alignment of wheels.  You never know when car parts will wear out, so an auto warranty, as well as regular maintenance is a necessary part of your routine.

What Job Does A Fuel Pump Do?

images-107.jpgCars need fuel pumps because the gas tank is on the opposite side of the car than the engine.  The purpose of the fuel pump is to bring the fuel to the engine.

Fuel pumps come in two varieties.  Vehicles that have electronic fuel injection systems use electrical fuel pumps.  Carbureted vehicles have mechanical fuel pumps.

The carburetor delivers fuel through a vacuum.  Here, the vacuum that brings the mixture of air and fuel to the engine also draws the gas along lines to the engine.  But, extra help is needed, so engines that are carbureted have a fuel pump that is mechanical.  This pump is located next to the engine of the vehicle.

Electronic fuel injection is a system of delivery in which gas is squirted into the chambers of the engine.  The fuel pump is next to, or inside of the gas tank.

Cars with electronic fuel injection typically don’t have the fuel pump fail.  However, when it does, the car will start to sputter and eventually die.  In addition, it won’t start back up.  Just in case this happens, make sure you have a road service program to assist you.  You never want to be stranded on the side of the road.  Also, an auto warranty will ensure that you don’t have unnecessary repair expenses down the road.

Understanding Your Auto Warranty

images-104.jpgThere is nothing worse than getting your car repaired and hearing, “It isn’t covered under your auto warranty.”  Often, motorists are confused because they assume that certain repairs are covered.  Drivers need a little education to understand more about their new car warranties.

People need to understand that an auto warranty isn’t an entitlement, but an agreement you make with the car manufacturer.  Your responsibility is to fulfill specific maintenance requirements that the manufacturer sets.  After doing your part, the manufacturer must perform repairs resulting from a defect or a failed part.

So, what parts are covered?  The auto manufacturer must cover the parts that it makes.  For example, transmissions, engines, steering, suspension, computers, instruments, chassis wiring, and other parts that they manufacture are covered.  Maintenance items and wearable items aren’t covered under new car warranties.  For example, filters, hoses, belts, brakes and tires aren’t covered.

What about the parts not made by the manufacturer of the car?  Items such as stereo systems and conversion components have a warranty through their manufacturers.  These can be found in paper work you received with the purchase of the car.

The best thing that you can do to avoid misunderstandings about new car warranties is to educate yourself.  Make sure that you do your homework and read all of the fine print in your auto warranty.

Buy A Car That Handles Well In Rain

images-103.jpgThere’s nothing worse than planning a trip and waking up to find violent, heavy rains pouring down out of the sky.  There are two things you need in this situation, an auto warranty and a reliable car.  Do you have a vehicle that is ready for driving in this situation?  In this situation it is necessary to have a car that ensures a smooth, safe ride, even in ice and rain.

According to the FHWA approximately 6,400,000 cars are involved in accidents every year.  About twenty five percent of these accidents are related to weather.  Here are some of the best cars to handle in rain.

Although you may not believe it, the Porsche Cayman, as well as the Cayman S are two of the best cars in rain.  They are packed with essential all weather features.

For instance, these vehicles have a wiper system with rain sensors that make the wipers activate as soon as water hits the glass.  Also, wipers shut off after the car reaches 131 mph.

In addition, these cars have great tire traction, as well as mud guards.  They also have the Porsche Stability Management System, which detects when the car is slipping.

Finally, these cars have four-wheel disc brakes that are anti-lock.  They are cross-drilled for optimal performance.

Men And Women Have Very Different Car Tastes

images-102.jpgIf you ask a woman if she would like to buy a Dodge Viper, chances are she will say “no”.  This car is a V-10 two seater that starts at approximately $80,000.  Although this may not be a woman’s cup of tea, studies show that many men would like to have this car.  Like many other aspects of life, men and women seem to have very different tastes, and cars are no exception.

Men and women buy the Viper, but 91% of customers are men.  The Porsche 911 and BMW M5 are also cars being bought primarily by males.  These models costs above $60,000.  Studies show that men often equate their car with their image.  In other words, they choose cars that will portray a certain status.

What cars do women like?  The #1 choice is the Toyota RAV4.  Women like to purchase small, affordable cars that are easy to buy.  For example, the Saturn SC, SL, and ION are popular choices for women.  These cars start at around $10,000 and have a reputation of being “no hassle” when it comes to buying.

It is obvious that women and men think very differently in lots of areas, cars included.  Men like to buy the fast, impressive cars, whereas women purchase the inexpensive, small cars.  The only common ground that these cars have is that they are backed by an auto warranty.



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