Crossover market is attractive to Ford

Ford looks to take advantage of skyrocketing gas prices by introducing several vehicles that target the SUV driver that doesn’t go off-road.  One of these, Ford’s Edge, is looking to attract the consumer that looks for style and affordability, rather than luxury with no eye to price. 

The crossover segment is expected to grow from 2.5 million vehicles this year to 3.5 million by 2010. Automakers are counting on crossovers to fill the void created by declining SUV sales. Though the definition of a crossover varies, vehicles commonly classified in the segment include the Pontiac Vibe, Chrysler PT Cruiser and Nissan Murano. Luxury crossovers include the Acura MDX and Lexus RX.

The Edge will run on the Mazda6 platform, like the other crossover vehicles, Ford Fusion, Mercury Milan, Lincoln Aviator, and Lincoln Zephyr. 

In a related story, former Ford company, Delphi, reports a $788 Million loss in Q4.

See Also

• Ford targets crossover market with new Edge
  2007 Edge is economical SUV