They use voting sites to increase seatbelt use

Volkswagen will kick off the voting for "Fasten Your Seat Belt … Go Far!," a nation-wide program that challenges teens to create TV ads that try to persuade their peers to buckle up.   Choosing from hundreds of student-submitted PSAs, the three selected finalists will see their commercials broadcast tonight at 6pm.  Teh voting sites, www.fuse.tv or www.vw.com are open until November 25.  The winner will be announced on Fuse-TV on Monday, November 28.

As part of a joint educational effort between Volkswagen and Scholastic, students across the nation were challenged to create and produce 30-second television ads, to raise awareness and increase seat belt use among teens. Tragically, teens are the least likely to use safety belts, even when faced with possible traffic fines. Nearly 5,500 young people die in car crashes every year(1), many needlessly, since they could have been saved by simply buckling up.