Lexus Targets African American Technology Enthusiasts
January 5th, 2006 by admin
The luxury car manufacturer is spending the bulk of their ad dollars on or in conjuction with BET
With a mix of podcasts, blogs, flash ads, and BET editorial reviews, Lexus is targeting the technologically-savvy African American.
The Toyota luxury brand’s four-week effort is centered around LexusFusion.com, a microsite where visitors can subscribe to podcasts, view a behind-the-scenes video of the making of a radio spot, and tell friends about the site. Independent interactive shop ImagineThat developed the online portion of the effort.
This ad campaign is designed to launch their newest SUV, the Lexus IS. Look for the flash ads on VIBE.com, blackplanet.com and BET.com.
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