2007 Cadillac Escalade Lower Priced
January 20th, 2006 by admin
Top Automaker, GM, Tries New Marketing Strategy
This year’s Escalade will end up with a base price of exactly the same as last year’s base, $57,280.
Once the new model buzz dies off, Brancheau says production levels for the ’07 Escalades will be very close to that of the outgoing model, which stood at 40,437 units in 2004 and 29,244 in 2005, according to Ward’s data.
Market segmentation will be similar to the previous model, with nearly 70% of sales coming from the standard Escalade, a Cadillac spokesman says. EXT and ESV versions will share the remainder of sales, with about 10% and 20%, respectively.
Trying a different marketing strategy may just work for GM. They’re also trying this to discourage dealers from offering the large incentives and rebates that really cut into profits and cause sales surges instead of steady sales.
See Also
- GM Changes Pricing on Luxury SUV
’07 Cadillac Escalade Starts at $57,280
Posted on Friday, January 20th, 2006 at 10:00 am
In Auto Warranty