Online auto Advertising is on the rise

Anyone who watches TV knows that the auto industry has the lockdown on TV advertising. I think every other commercial is a car commercial. Well, get ready, the auto industry is pulling out all the stops and crossing the digital divide and heading to the internet.

The auto industry is the largest advertiser in the entire world. However, only 2.5% of their budget accounts for online advertising from January to December in 2005. But, that’s all about to change.

The auto industry is not only changing the "how" in advertising but also the "why." The industry is leaning toward behavioral targeting, which is targeting the customer with ads based upon previous internet activity.

Major automotive corporations are jumping on the bandwagon of having specific ads targeting the web user’s  behavior. So, get ready for some more pop-ups.

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