Toyota is excited about their expansion into Europe

Last year Toyota sold 964,000 vehicles in Europe.

Selling that many cars in Europe is a milestone for Asian automakers, and Toyota wants that trend to continue.

As an extension to the post Europe new battleground for U.S. and Asian automakers, Toyota Motor Company sold 964,000 units combined between its Toyota and Lexus brands in Europe last year. And with its revamped RAV-4 and Yaris, the automaker’s most popular vehicles, it expects to sell one million or more vehicles this year. For reference, 2005 marked the 9th year in a row that the second largest automaker in world’s sales rose in Europe, where it currently holds 5.1% market share.

According to analyst Noriyuki Matsushima of the Nikko Citigroup, "Toyota’s expansion of its global production network in Europe, North America, Asia and elsewhere is beginning to produce results, and we anticipate considerable earnings contributions in the coming years.

But with the German automakers releasing a brace of new vehicles, and Lexus struggling to gain a foothold in Europe, the company knows it won’t be smooth sailing.

Some of the success of Toyota is derived from its involvement in Hybrids. Toyota invested early in Hybrids and now that gamble is starting to pay off.

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