Harley-Davidson is opening a dealership in China

Harley-Davidson is opening a dealership in mainland China and is planning to open next month. This will mark the first dealership outside the United States since WW II. Harley-Davidson is also going for a "first-class" experience when building the show room and other parts of the dealership.

The dealership will have 14 staff members initially and be headed by Feng Huo Lun’s founder, owner and executive director Wan Jidong. Foley said Wan and his management team are passionate about riding motorcycles and understand the market in China.

The dealership will sell several makes of Harley-Davidson motorcycles, parts, accessories, merchandise and collectibles. Sales and service will be offered, as will rider training and events including organized rides.

Entry into the Chinese market is expected to be gradual because the market is limited by ownership and riding restrictions in most large cities and on highways, Harley-Davidson said. A population with a limited, but growing, disposable income will also prove a challenge, it said.

This is really neat. It’s odd to see an American company exporting to China. Heck, it’s odd to see any company exporting TO China. They seem to be always exporting.

Nice to see the US sharing a great product like the quintessential American motorcycle. Though, I just can’t see very many Chinese driving a Hog.

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