GM is revamping its Saturn brand.

 When GM unveiled the Saturn brand in the 90’s, it was marketed as “a different kind of car company.”  Although that slogan was dropped a few years ago, Saturn will once again be a different kind of company.  This time it will be because GM is finally revamping its image and lineup.  

Saturn grew quickly in the early 90’s as a semi-independent branch of GM.  The idea was for them to compete with smaller foreign cars.  However the brand has long since passed its prime.  As Brett Clanton of the Detroit News put it,

With GM’s financial problems well known, it seriously had to evaluate the Saturn brand and decide if it was worth keeping.  They decided to make the necessary changes and hopefully move the brand forward.  Maybe Saturn won’t go the way of Oldsmobile.  GM tried a similar re-invention of the Oldsmobile brand in the late 90’s but then phased out the brand ending in 2004.  (Side note: I currently drive a 98 Oldsmobile Intrigue which was one of the “new” Oldsmobiles)

The New look of Saturn will be much more European and upscale.  Check out their website at Saturn.com to see four of the new models.  The SKY Red Line looks especially spiffy.

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