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Big 3 Down To 2?

Toyota out sells Chrysler in the month of April.

Everyone knows that the North American automobile market has been dominated by the big three (GM, Ford, and Chrysler) for a long time now. Pretty much since people have been driving the things. However, Toyota, Japan’s top auto maker, has been steadily gaining ground over the past few years. Recently, they have benefitted from increased sales among smaller more fuel efficient cars.

This trend has helped them to out sell Chrysler (number 3 of the Big 3) in the month of April as Chrysler’s sales dipped and Toyota’s rose. During this same month, GM and Ford both saw a drop in sales as well.

Does this mean that Toyota will be able to out sell Chrysler for the year and cut the Big 3 down to 2?

To that end, both Toyota and Chrysler spokesmen were noncommittal. "We don’t really care" that Toyota’s sales are increasing, said Jason Vines, Chrysler Group spokesman. Vines noted that strong sales of the new Caliber compact and a slew of upcoming new models would keep Chrysler’s sales momentum strong for the rest of 2006.


Toyota has been equally aloof about this possibility but you know it has to be in the back of their minds. The North American companies have had many struggles of late but Toyota seems to keep expanding its American market.

No matter what happens, hopefully this competition will bring about good result for the industry and for the drivers.

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Posted on Thursday, May 4th, 2006 at 6:10 am In Auto Warranty  


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