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Pontiac Looks To The Rear In Order To Move Ahead

Can GM breath some life into this struggling brand?

extended warranty newsRecently, GM decided against scrapping its Saturn brand. Instead GM gave  it a new image.  Once again they face this same choice with their Pontiac brand.  Pontiac sales have been declining and many see it as a dying brand.  

GM still thinks it has some life left in it.  Just like Saturn, Pontiac will get an image make over.  They looked to modern European design to infuse Saturn with for new life, but they will take a different approach with Pontiac.  They will look back into Pontiac’s past.  Pontiac’s new focus will be providing high performance rear-wheel-drive cars.

This plan, which is not final yet, will phase out the front-wheel-drive Pontiacs over the next two years.  These will be replaces with rwd models.  Some of these models will be brand new, while others will be rwd versions of current ones.  

This move may reduce the volume sales Pontiac will incur,  but GM is focusing on more streamlined line-ups from its brands.  

GM is pressuring dealers to combine Buick, Pontiac and GMC franchises into single stores by cutting the brands’ product lineups.


GM is continuing to get its house in order as they restructure.  Saturn and Pontiac are just two of their brands.  Look for them to continue shaking things up until they get things turned around.
 

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Posted on Tuesday, May 30th, 2006 at 6:22 am In Auto Warranty  


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