Ford tries something new

Everyone knows that the auto industry is not exactly a bed of roses right now.  Thus, companies are pulling out all the stops when it comes to innovation and new ideas. While in last place, Ford is trying the most "innovative" approach, www.fordboldmoves.com. Boldmoves is a documentary style website that’s "behind the scenes" style deep within the ranks of Ford. The website is a nifty advertising scheme that, in theory, could get people interested in Ford’s business model.

I’m sure, however, that the documentary style is not so documentary. Usually in unscripted an documentary you end up with things like "The Office" in real life, and I’m sure Ford will not allow others to see the nuts and bolts of the company like we would wish. To an extent, I’m sure the "documentary" is fairly scripted. But, who knows, it’s new; maybe boldmoves will prosper and become a interesting piece of work.

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