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Ford’s Riding The Hybrid Wave

Ford is investing in hybrid tech, now that’s a suprise

Ford Plans to invest $1 Billion into hybrid technology. Since Ford has abandoned their promise to have 250,000 hybrids by 2010, they’re now trying to show they still care about hybrids.

Ford plans to build a center for developing new fuel efficient or hybrid cars in Gotenborg, which happens to be where Volvo, it subsidiary company, is located.

The center will produce new hybrid technology for all of Ford’s brands in Europe, and for Volvo models worldwide, the companies said.


The plant will be run by Volvo but will provide Ford with the new technology too. To be exact about the investment, Ford plans to spend 1.36 billion to supplement technological changes that will occur.

This is a good move of Ford’s part. Though it may be a bit late, it’s better to be late than never to do it at all. To ride the hybrid wave, Ford is going to have to really get into gear and do things right the first time; one more mistake of Ford’s part could spell disaster.

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Posted on Friday, July 7th, 2006 at 8:23 am In Auto Warranty  


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