2007 Shows Early Increase in Vehicle Sales and Demand

Hope is building for automobile manufacturing already this year as early sales reports suggest that automakers are seeing some desperately needed buying increase.

The large players in the auto world like Toyota, Honda, and Ford, are crossing fingers that lower gas prices and the strong trend toward environmental interest are convincing potential car buyers to go ahead and buy in. January results speak volumes, however, and the prediction is that this month did indeed show improvement over the same time last year.

Industrywide, sales for the month could be up nearly 1 percent to nearly 1.2 million compared with January 2006, when strong fleet sales propped up results, according to estimates from Edmunds.com, a research Web site for car buyers. Companies report January sales Thursday. Jesse Toprak, chief economist for Edmunds.com, said Toyota Motor Corp. likely will post double-digit gains and Honda Motor Co.’s sales could rise nearly 10 percent.

Car companies continue to make advances towards energy efficient and emissions reducing vehicles, knowing that those are the two key factors in regaining a glowing reputation with consumers.

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