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Archive for October 18th, 2006

AutoWeek Looks Behind the Scenes at Reactions to the New Silverado Commercial

Ad agency CEO Ludwig defends against mixed consumer reviews: “The biggest risk you can take is to play it safe.” In a recent article called Striking a Nerve, Autoweek lets us peek into the creation of the latest Silverado pick-up truck commercial. The television ad, which aligns historical images of major events that have affected […]

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