Are Americans Willing To Live Without Car Amenities?
Consumers have been more concerned than ever about saving money on their vehicles. They are doing everything from purchasing small, fuel-efficient cars, to purchasing an auto warranty to ensure they don’t pay unnecessary repair expenses. But are they willing to skip the amenities that come in new cars, such as air conditioning, an automatic transmission, and power locks and windows, to save money? And are stripped cars even available?
The truth is that it can be hard to find a car stripped with crank windows and a manual transmission.
According to JATO Dynamics, 89% of vehicles sold in America last year came standard with automatic transmissions, which is up from 85% in 2003. Also, power locks came standard on 87% of cars sold, compared to 80% in 2003.
The vehicles that offer these features as optional tend to be on small cars, yet economy-car buyers usually pick convenience and comfort over cost if given a choice.
For example, the cheapest model by Toyota is the Yaris, which begins at $11,550 for a 2008 base model hatchback with air-conditioning. However, approximately 80% of Yaris buyers choose to pay an extra $900 for an automatic, and about 60% opt for a power windows and locks package, which costs an extra $1,680.
It appears that features, such as air conditioning, and automatic transmissions are necessities that most people aren’t willing to live without, just like new car warranties.