As part of its “new day” celebration last February, Chrysler introduced a very unique promotion for its minivans: Purchase a minivan, and receive a free DVD player for the rear seat.  Since the promotion, it’s difficult to argue that Chrysler has experienced something that resembles the optimism that a new day brings, yet that hasn’t stopped the carmaker from bringing back the same DVD offer this month.

When consumers buy a Chrysler Town & Country, Dodge Grand Caravan, Jeep Grand Cherokee, or Jeep Commander they will get a free DVD entertainment package for the rear seat.  In minivans, screens are included for the second row, as well as the third row.  This deal applies nationwide and are in addition to other great deals, such as financing incentives, great new car warranties, and cash-back incentives.

Chrysler is hoping to spark consumer interest by putting forth red-hot deals.  Unfortunately, many motorists are currently opting to hang onto their current cars and purchase used car warranties to protect their wallets.