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Despite Success Smart Is Exercising Caution

images-73.jpgSmart, which is a Daimler-Benz subsidiary, has been able to sell around 17,000 ForTwos since they launched the small two-seater in America in January.  However, there are approximately 30,000 potential buyers who have been put on waiting lists.

Even so, the carmaker doesn’t intend on increasing their output in order to put supply in line with the demand, according to Dave Schembri, who is the Smart USA president.  Schembri claims that car graveyards are littered with car companies that reacted with too much too soon.

Just a year ago Smart didn’t even have a car or dealership in the U.S.  Smart is willing to grow in volume, but only after it makes sure everything is in place.  The profit margins are pretty thin on small cars, so they want to always be one car short.

Smart’s success has been a surprise for everyone.  But in a time when the economy is poor and gas prices are high, people are happy to buy a two-seater with a good auto warranty.

Posted on Saturday, September 20th, 2008 at 1:26 pm In Auto Warranty  


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