Hyundai’s latest plan to get car shoppers in their door, called Assurance Plus, is going to be offered on every new car purchase during its Spring Sales Event, which is in effect Feb.23-April 30.  Assurance Plus builds on the recent Assurance Program, which is where you can turn in your Hyundai that you recently bought, if you lose your job, without owing the negative equity.

Assurance Plus adds to that principal by making three months lease or finance payments on your vehicle while you search for work.  If you still aren’t able to get a job, you can take the car back to the dealership and, under the Assurance program, have negative equity-anything you still owe, minus the value of the trade-in-absolved.

Chris Hosford, who is a spokesperson for Hyundai, gives credit to the Assurance program, which began in January, for being an integral part of the 14% sales increase compared to January of last year.  He also said that Hyundai isn’t intending to extend Assurance Plus beyond April 30.

Now, consumers can have security beyond new car warranties to bring them peace of mind.  Hyundai’s program isn’t just benefiting car shoppers, its bringing Hyundai added business.