Well, that’s not actually what they said, but some might conclude that this is taking self-help to an unknown degree of application. Build your own car? Well, that’s what Kia wants to offer their customers in the UK.

“Kia will become the first manufacturer to offer a self-build car for UK customers known as the Concept i Self-Build.

Buyers will be able to choose an engine, transmission and trim specification and specify a saloon, hatch, estate or pick-up.

Dealers will then supply the modules to the customer, along with a manual, presumably written in every language under the sun bar English.”

Not only will the customer be permitted to build his own vehicle but he will be granted an auto warranty based on his or her competency .

A selection of powertrains will be included, while a range of transmissions will be available, including a four-speed automatic and six-speed manual.

The rear module of the Concept I can be swapped for another at any time. Warranties will be awarded on the basis of the competence of the car builder. Paul Philpott says:

“A high score will get a seven year warranty, a low score about a couple of weeks.”

An on-sale date and pricing are yet to be announced.
(source)