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New Car Warranties: China Intros the Chery A1 via Chrysler

cherya1

China will test America’s small car market with the introduction of it’s Chery A1 model, to be introduced via Chrysler Daimler. It sells at the equivalent of 5000 US in China.

“China’s Chery Automobile Co. Ltd will present its “Chery A1” model, the first collaboration with Chrysler Group under the U.S.-German carmaker DaimlerChrysler, in April at the auto exhibition in Shanghai, according to an announcement of Chery.

The “Chery A1” will be the first of at least six small vehicle models to be manufactured by Chery with the cooperation of Chrysler under their collaborative production plan for small vehicles.

The Chery A1 is an updated subcompact model of the Chery QQ, known as the “Chinese Beetle”, with a 1.3-litre petrol engine designed to run at a top speed of 156 km/h. The new car, aimed at younger customers, is expected to sell for 40,000 to 65,000 yuan (5,000 to 8,125 U.S. dollars) on the Chinese market.

The Chrysler Group previously reached an agreement with Chery to distribute Chery-made small vehicles internationally to tap the small vehicle sector in the U.S. more quickly with less capital spending.

The new model will probably be sold under the Chrysler brand, Dodge, in the North America market, Shanghai Securities News reported.

Established in east China’s Anhui Province in 1997, Chery is one of the few Chinese companies that successfully produce their own models rather than manufacturing foreign brands under licence.

The company was the country’s seventh largest auto maker and fourth largest producer of sedans in 2006. It exported over 50,000 vehicles last year, up 178 percent over the pervious year.”
(source)

Posted on Friday, March 16th, 2007 at 2:04 pm In New Car Warranties  

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