Nexteppe Business Solutions has just launched a campaign to introduce dealerships to mobile marketing. This is an add-on to the multi-media advertising that already exists. Mobile marketing allows dealers the opportunity to increase interaction with their customers. It also promises to increase sales and revenue in this tough economy.

Predictions say that this year’s sales will be down to approximately 15.6 million. This is a significant decline from 17 million in 2005. Used car sales and parts will be crucial revenue for dealers this year. Since car dealers are expecting new vehicle sales to be down, they are emphasizing selling used vehicles via their websites. Many consumers are doing their initial research online to find used cars and used car warranties.

Nexteppe believes that mobile marketing is a great opportunity that allows dealers to contact people who are interested in buying a vehicle. It is predicted that approximately 78 billion text messages will be exchanged every month in 2008. Customers seem to be receptive to communicating in this way and appreciate the up to date information.

Dealerships will use mobile marketing in several different ways to engage customers via cell phone. They will provide used and new vehicle inventory on a mobile website. Also, customers can arrange to receive text messages when there are updates on inventory. Finally, customers can be reminded of maintenance schedules.