Online auto Advertising is on the rise
Anyone who watches TV knows that the auto industry has the lockdown on TV advertising. I think every other commercial is a car commercial. Well, get ready, the auto industry is pulling out all the stops and crossing the digital divide and heading to the internet.
The auto industry is the largest advertiser in the entire world. However, only 2.5% of their budget accounts for online advertising from January to December in 2005. But, that’s all about to change.
The auto industry is not only changing the "how" in advertising but also the "why." The industry is leaning toward behavioral targeting, which is targeting the customer with ads based upon previous internet activity.
"Behavioral targeting, a tool that tracks a visitor’s online behavior and serves up ads based on the pages they’ve viewed or features they’ve interacted with," says Ms. Phillips. "With the funnel effectively dead, behavioral targeting looks like a light on the horizon. Most of the major independent sites offer some form of this technique and several manufacturers are already testing it."
Major automotive corporations are jumping on the bandwagon of having specific ads targeting the web user’s behavior. So, get ready for some more pop-ups.
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A big investment amidst troubling times for the car giant
General Motors Corp. will be investing $545 million in five different production plants in the Michigan area. This seems odd for GM, considering that they lost $8.6 billion last year alone and have already ditched 27,000 employees since 2000. However, Joel Spielman, general manager of GM’s North American manufacturing operations, seems to think that this investment may boost moral.
Jennifer Granholm, the Governor of Michigan, had a few things to say about the investment and the restructuring of Detroit’s largest automaker.
"We want you to know that your success-and we know GM will have success in turning it around – is our success," Gov. Jenifer Granholm Said. "There is no vision of Michigan’s future that does not include a vibrant and growing auto industry."
GM also shared three improvement projects that stem from the large investment.
The company is investing $152 million in its Ypsilanti transmission plant to increase production capacity for rear-wheel drive, six-speed transmissions. It is investing $60 million in its Romulus engine plant for making the small-block V8 engines that will go into its new full-size trucks. It is also spending $32 million to update the hydroforming equipment in its pontiac metal stamping plant, which uses water to help make the unique curves on the Pontiac Solstice and Saturn Sky roadsters.
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