Getting the word out about a new product that meets the driving needs of young people, or a cynical attempt at branding oneself as “hip” by latching onto Millenials?

This question must be asked after the announcement by Ford about its scheme for advertising for the Fiesta, which is the European compact car that Ford is bringing to the U.S. in 2011.  This “Fiesta Movement” entails giving the keys of 100 Ford Fiestas to “100 socially vibrant Fiesta Movement ‘Agents’”, which will expand on their driving experiences on websites like YouTube and Facebook.

If you look at it from a business standpoint, the campaign is smart.  After all, Barack Obama proved that tapping into America’s youth could win you a Presidency.  In fact, Millenials are going to account for around 70 million motorists by the year 2010, or 28% of drivers who haven’t yet gotten the chance to develop loyalty for a particular brand.

Only time will tell if the Fiesta will catch on as a “movement”.  However, regardless, people are anticipating its arrival.  Information about pricing and new car warranties is yet to come.

Mitsubishi just confirmed that in the near future it would sell an electric car in the U.S. that is fairly inexpensive.

This small electric vehicle is called the i MiEV, which is short for Mitsubishi Innovative Electric Vehicle, and will be one of the very first EVs that will be mass-produced on the global scene, according to the carmaker.  Over the next several years, this car will begin to show up in Japan and Europe.

This car is based on the i, which is a small city car sold in Japan.  The transmission, gas engine, and fuel tank are replaced by an electric motor and battery pack.

The car will be able to travel 80 miles on a single charge, thanks to the lithium-ion battery pack.  When using a normal outlet it will take approximately 12-14 hours to charge.  According to Mitsubishi, though, there is a fast charger that will only take 30 minutes to give the car an 80% charge.

Consumers are excited about this vehicle coming to the U.S.  However, with any car make sure to get good new car warranties in case of unexpected repairs.

Consumers can experience sensory overload when walking down the car care isle at their local store.  It can be confusing to know what products to purchase, or even if you need to purchase them.  Some people assume that if you have a factory auto warranty that includes the finish, you don’t need to bother washing and waxing, but this isn’t true.

A factory auto warranty will protect you by ensuring that the paint job was sound, that they used quality paint, and that it was cured correctly.  However, new car warranties won’t protect you from oxidation that occurs over time.  This happens naturally if you don’t care for your finish.  Car wax serves the purpose of being a sacrificial layer between Mother Nature and your paint.

If new car owners want to keep their finishes looking great, they don’t have to spend a lot of time or money.  Preventative maintenance is the key for your finish, just like it’s under the hood.  All you have to do is wash your vehicle frequently with car care products.  Even just a basic car wash will do a lot to help protect your investment.  After washing, you can spray-on a wax that will boost the shine and extend the intervals between regular wax jobs.

It may be tempting to go to one of the giant retail chains that seem to be popping up everywhere for auto service, but is it smart?  Well, there’s something to be said for building a relationship with your auto repair facility, and with a large chain, it’s not likely to happen.

Think about it, you go to a mass retailer for a repair, and then after a year the part fails.  Yet, when you go back to the original location for an auto warranty claim, the first thing they ask for is your receipt.  If you don’t have the receipt you’re out of luck.  Chances are they will have no recollection of you or your car from the previous year.

Many people make the mistake of looking for a service shop just on the basis of price.  However, you need to consider other factors when choosing a shop.  Imagine how nice it would be to build a relationship with a shop where the mechanic recognizes you and your car and you feel a loyalty. We’ve all been in an emergency situation where we need a repair done that day.  If you have a relationship with your mechanic, chances are that he will be more likely to squeeze you in.

Ultimately, the choice is up to you when choosing a service shop.  However, keep in mind the benefits of being able to feel loyalty from your mechanic. And make sure you have used car warranties in order to have peace of mind.

What features, besides an auto warranty, can help older drivers stay safe and comfortable on the road?  The American Automobile Association has the following recommendations to help older drivers.

First, it is helpful to have a steering wheel that tilts and telescopes.  This puts the driver 10 inches from the airbag, and also alleviates shoulder and neck pain.

Also helpful are mirrors that allow for wide visibility.  This allows older drivers to compensate for a limited range of motion.

Seats that are heated with lumbar support allow relief from an aching back.

Six-way adjustable seats allow drivers who are short to see over the steering wheel, and allow for an easier entrance and exit out of the car.

A car with adjustable foot pedals will allow small drivers to be able to reach pedals while remaining far enough away from the airbag.

Four doors are better than two for older drivers because they are lighter and easier to open and close.

Purchasing the right car for an older driver is important for safety reasons.  Keep these things in mind to help your loved one stay safe on the roads, and don’t forget to purchase used car warranties to avoid unnecessary repair expenses.

If you’re purchasing a pre-owned car you need to find out as much history as possible about it.  The car may have problems that are not apparent from a visual inspection or a test drive.

A car history report is a good way to find out what you’re getting.  This is a report prepared by a third party that is a compilation of information from DMVs, RMVs, and other sources.  A car history report will give you an overview of what the car has been through.

When getting a car history report look out for the following things.  This is not to say that you shouldn’t buy the car based on these issues, but certainly ask questions.

If a car has had a lot of owners, chances are it hasn’t been cared for lovingly.  These cars have probably endured more abuse.

Some areas of our country are easier on cars than others.  For example, extreme winter conditions are tough on vehicles, as are flood areas and extreme heat.

Make sure the name and description of the car match up with the actual car.  Read the description carefully to avoid vehicle fraud.

Car history reports, such as those from CARFAX are comprehensive and can save you from purchasing a lemon.  Also, to protect yourself, purchase new car warranties to avoid unnecessary expenses down the road.

Most people don’t realize that there is certain etiquette involved when buying parts at the parts counter.  Following this etiquette will allow you to get the parts that you want without unnecessary hassle and keep you from driving the staff crazy.

When you go to a parts counter at a dealership you need to have your VIN handy, which is basically the magic key to all of the car codes.  At places such as Advance Auto or NAPA, you just need to know the make, model, year, and engine of your car.

Make sure to know what the part’s name is that you need.  If this is something you don’t know, be able to describe what it looks like or what it is going to attach to.  Don’t make up a name for the part you want; this is where 90% of wrong parts come from.  If worse comes to worse, take the staff out to your car and point to the part you’re looking for.

When ordering an expensive part you want to ask about return policies and auto warranty terms.  And get the answer in writing.  This can be as simple as having him write the information on the receipt.  This will save a lot of hassle if something breaks down the line.

Finally, don’t go to the parts counter to diagnose your vehicle.  Counter-staff gets very annoyed when you try to return a part because it wasn’t even the problem in the first place.

Following these simple etiquette tips will allow you to get the parts that you need with little hassle.  And make sure you have used car warranties, because you never know when your vehicle will need to be repaired.

If you’re thinking of purchasing a small SUV you’re in luck because there are many good choices.  Compact SUVs offer practicality, fuel-efficiency, and nice style.  In fact you can find many models for under $25,000 complete with an auto warranty.  So what are the best and worst models to consider?  Read on.

The Honda CR-V is the #1 compact SUV.  It scored the highest for performance, safety, and interior.  According to reviewers, it drives really well, has a sleek design and offers ample storage room.  Following close behind, the Toyota RAV4 comes in second place in its class.  This vehicle has a surprising amount of power for its size. It now offers a V-6 engine, as well as a third row seat. The RAV4 was the first compact SUV in its class over a decade ago.  Coming in #3 is the 2008 Subaru Forester.  This SUV is known for being a fun, family-friendly vehicle.  Reviewers complained about the exterior being bland and the balky transmission, but were willing to overlook these things because it had some great positive features.

Unfortunately, there are some compact SUVs that didn’t rank as well.  In last place was the Saturn Vue Hybrid.  According to reviewers, it isn’t very refined and isn’t as fuel thrifty as many other hybrids.  Also at the bottom of the list is the Mazda Tribute because its power and handling doesn’t match its competitors.  Finally, the Jeep Compass drives more like a car, but doesn’t have the sportiness or off-road capabilities that other Jeeps have.

If you’re looking to buy a compact SUV, there are many great choices out there.  The most important thing is to do your homework and make sure you are choosing wisely.  Also keep in mind the cost of new car warranties, maintenance costs and auto loans when determining your budget.

Often motorist get sticker shock or experience buyer’s remorse after buying a new car.  However, you can avoid this by considering the expenses that you will encounter in the future.

According to experts, most consumers anticipate the price of the purchase, registration and taxes.  However, many people forget to factor in the price of insurance and new car warranties.  Fortunately, by doing your homework you can get good deals on insurance and an auto warranty.

To control car costs drivers should consider these tips.  First of all, decide before you get to the dealership the amount of money that you can spend.  Also, decide on what type of car will suit your needs. It is also beneficial to get quotes from several dealers, because then you are in the position to negotiate.  Finally, check insurance and auto warranty prices on the vehicle that you want to purchase.

You don’t have to go broke purchasing a new car.  But, be smart and consider all of the costs involved.  It isn’t just the purchase price that you will be paying.

While the electric Chevy Volt is dependent on GM’s uncertain future and a very high price tag, Nissan is enthusiastic about the future of its electric car that is yet to be named.  This car has plans to be sold to fleets in the year 2010 and retail consumers in the year 2012.  It has recently been on a 12-city tour, with an electric drivetrain being carried by a Cube mule.

According to Nissan, the driving range on the car will be around 100 miles, while it will take about four hours to recharge plugged into an outlet that is 220-volt and eight hours using a 110-volt outlet.  The size of the vehicle will roughly be about the same as the Cube, however it will have distinct styling.  A reporter for The New York Times was told by an executive that the vehicle would have “an iconic electric-vehicle look,” however it won’t bring to mind ‘Blade Runner’ or the ‘Jetsons’.

And perhaps the most important thing is that Nissan is going to try to keep the cost of the vehicle between $20,000 and $30,000.  The car will bring a $7,500 tax credit, which will likely bring down the cost of the vehicle to under $20,000, and with the savings on fuel, this electric car will be intriguing to the cheap and the green.  This will leave consumers some extra cash to invest in other car expenses, such as an auto warranty.  After all, new car warranties will allow motorists to drive this new technology with peace of mind.