In Bowling Green, KY, GM just unveiled a six-figure Corvette.  This is at a time when gas prices are at an all time high, and the economy has hit people hard.  People just want to protect their wallets by having reliable, fuel-efficient vehicles with an auto warranty. So, is this the right time to introduce high-end vehicles?

Many people consider a car such as the Corvette to be a dream vehicle.  It is a luxury vehicle with a price tag of upwards of $100,000.

This latest Corvette comes at a time when sales at the Bowling Green Assembly Plant have seen a decline of 12%, which has forced GM to look for ways that they can reduce their production costs, keep their customers, and remain competitive.

According to Paul Graham who is the manager at the plant, no product is immune from a potential downturn.  This is why they aren’t taking the Corvette for granted; they are improving it to keep customers wanting to buy it.

The consumers purchasing this dream car aren’t concerned with costs such as gas and new car warranties; they just want to get their dream car.  In fact, many people save all of their life to be able to buy one.