There’s no arguing that 2008 is a very important year for the automotive industry.  Consistent recalls, the fuel crisis, and many public-relations situations have automobile manufactures struggling to keep their customers loyal.  It will be interesting to watch during the year to see what makes and models can avoid a continuous downward slide of sales.

The auto warranty world will probably benefit from the manufacturers will as consumers will be far more concerned about adding new car warranties to their vehicles.  The auto warranty business has been on the incline for almost a decade now as a good extended warranty has become one of the most important purchases someone can make with their vehicle.

Feeling the effects of 2008’s potential lackluster automobile performance, vehicle manufacturers automobile warranty divisions may play a pivotal role in enticing customers to make a purchase.  Manufacturer’s warranties will now become an all-important incentive for new and used car buyers.  Customers simply will not be able to avoid considering what warranty coverage a particular company offers.  Many auto warranty providers are now making adjustments to fit in better with this new marketplace.