The 2008 DuPont Global Color Popularity Report found that White and White Pearl are the favorite car color choices in America, with 16% and 4% of the market share.  This is the second year in a row that white has been the #1 choice.

Black and silver tied for second place at 17% each.

Trends for North America also highlight the trend for global convergence.  This means that the colors that Americans like the best are similar to the ones that motorists in Russia and Brazil like, and vice versa.

Leading in Europe, however, is black, and silver takes the lead in the Russian car market.  Asia likes silver cars the best and India likes white.

According to the report, blue is now the “new green” when thinking of cars that represent the “preservation of nature.”

At this point it doesn’t really matter what color cars people are buying, as long as they are purchasing new cars with new car warranties.  Unfortunately, this year many people chose to hold onto their current cars and buy used car warranties.