Why Do Some Cars Have A Cult Following?
Several small vehicles have had cult status, the French Deux Chevaux, the Volkswagen Beetle, and the original Mini.
All of these cars were popular in their day. However, they also had something else; an indefinable quality that gave them a cult following.
Today, there are new vehicles with a retro-style in the American market. The New Beetle by Volkswagen in 1998, the PT Cruiser by Chrysler back in 2000, and the Mini all qualify.
All of these cars have similar qualities. They look great, and handle well. In addition, they have a classlessness that allows people to make a statement without announcing that they have tons of money. Motorists drive them because they are tons of fun and they have personality.
Small vehicles in the U.S. are making a comeback, and a few of these have cult status. Consumers like to drive a “cool†car with personality and they take care of it until it dies. This is why people buy an extended auto warranty so they can keep their cars running without paying unnecessary repair costs.