One of Hummer’s largest dealers in the country is closing down. The Wall Street Journal reported that Towbin Hummer is about the eighth Hummer dealership to shut their doors this year because of a consumer shift. Consumers are struggling with the economy and high fuel prices, and therefore are purchasing small, fuel-efficient vehicles. Some motorists are even opting to keep their old vehicles and purchase used car warranties.

Towbin was the only Hummer dealer in Las Vegas. However, Dan Towbin is a Hummer enthusiast and is the owner of other car dealerships in the Sin City. He will be opening a Smart store late in the year.

The Wall Street Journal points out that Las Vegas’ culture is excessive, which makes the closing of a Hummer dealership surprising. Maybe, the plummeting housing market is responsible for consumers’ ability to shop for luxury SUVs. However, if Hummer isn’t able to survive in Las Vegas, you have to wonder if it will be able to survive at all.