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Chevrolet Launches New ad Campaign

New ad campaign from Chevrolet

autoChevrolet is beginning its second phase of the "American Revolution" ad campaign and they’re starting it with the Olympics. This new campaign will consist of intensive television, print, and internet ads. 

One of the new slogans, which you may have already seen, is "America’s brand salutes America’s best." Chevy will be pushing the American Revolution Ads on television strongly.  For example, the new Tahoe and Suburban will be given a spotlight during the Olympics.

The 2007 Chevy Tahoe  and Suburban are heavily featured in a whopping 254 thirty-second spot buys airing on network and cable TV over the course of the Olympics.

Nonetheless, Chevy will be advertising heavily through print media as well.

Chevrolet is also the exclusive automotive sponsor of a special section of USA Today that will run each day of the games.

Don’t forget the internet

The Chevrolet brand also purchased ads on and Yahoo! Sports Olympic Games page.

Three different animated banners featuring Tahoe, Suburban and Avalanche, will run on these sites.

When Chevy is not sponsoring the Olympics, they’re running ads with NASCAR. During the Daytona 500, Chevy ran an ad called "toast" staring Jeff Gordon, Dale Earnhardt Jr. and Tony Stewart.

The four are seated at a restaurant, congratulating one another on their recent wins. After clinking champagne glasses, the four douse themselves with the champagne rather than drink it. "Office" shows the inside of the Team Chevy offices. They’ve won so many awards (25 of the last 33 NASCAR manufacturer’s championships) that there’s no room to store the trophies. Desk drawers are full to bursting, shelves are brimming; when the latest trophy is won, a man considers placing it in the men’s room (since there’s no room elsewhere) but thankfully does not.

It’s good to see an American auto Company being creative with their ads. In the end, I do hope that this new ad campaign brings them some new customers.

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Posted on Thursday, February 23rd, 2006 at 4:24 am In Auto Warranty  

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