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Going back to the basics for Ford

Ford reworking advertising and sales strategy

fordFord is in the spotlight this week.

They’re going back to the basics in hopes of selling more vehicles this year. With the car industry in a slump, going back to the basics may not be a bad idea. Ford is calling this new campaign "focus vehicle." Ford will be focusing on eight models of their inventory and will be offering incentives, dealer bonuses, and market muscle to push vehicle sales.

Ford says the idea is to spend promotional money more intelligently, increase showroom traffic and reduce floor plan costs by turning vehicles faster.

In 2005 it took 82 days for Ford vehicles to sell. That’s 17 more days than the average for the automotive industry. That’s what they’re trying to change.

See Also

  • Chevy Ads
    Ford and chevy are changing. Take a look at how Chevy plans to change
  • Auto Warranties
    Call 1.800.419.3499 for information on your next car warranty
Posted on Monday, February 27th, 2006 at 6:09 am In Auto Warranty  

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