Lexus Targets African American Technology Enthusiasts
January 5th, 2006 by admin
The luxury car manufacturer is spending the bulk of their ad dollars on or in conjuction with BET With a mix of podcasts, blogs, flash ads, and BET editorial reviews, Lexus is targeting the technologically-savvy African American. The Toyota luxury brand’s four-week effort is centered around LexusFusion.com, a microsite where visitors can subscribe to podcasts, […]
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